Product Shot Proposal

Who is the client, or company you are representing? 

I am going to be representing Issey Miyake Parfums. A company created by Japanese fashion designer Miyake Kazumaru.    

What is the product? 

The product I’ll be photographing is “L’eau D’issey Eau De Toilette" It’s a woman’s fragrance scented with ‘lotus rose, white flowers and precious woods’  

Who is the target audience? 

The target audience is women aged 30+ years as its more of a subtle and mature scent and since prices range from €50 to €100 each it would also most likely be affordable for someone with a job. 

Where would you expect to see this advertisement? 

I would expect to see this advertisement in women's magazines such as Vogue or on a billboard in a city. 

What kind of lighting are you going to use to make this look professional? 

I’m going to use two white light lamps on either side of the product to light it from both sides and prevent as many shadows as I can. The lamps are the exact same and the lamp shade has a shiny interior making the light coming out the top brighter. 

What props do you need? 

I will need flowers, blue tack, books for holding up the lamp and a shiny surface. I will be getting the flowers from a flower crown that I have, and I'll be taking a fake butterfly from that too. The shiny surface I'll be using is a square cake board 

Bibliography:

https://www.isseymiyakeparfums.com/womens-fragrances/l-eau-d-issey/eau-de-toilette/
https://www.theperfumeshop.com/ie/issey-miyake/leau-dissey/eau-de-toilette-for-her/p/24000EDTJU